Blu Vineyard, formerly known as Catching Royal Vibes, is an annual Blue & White experience held on the historic Inkwell Beach in Oak Bluffs, Martha’s Vineyard, every third Monday in August.

 

What began over five years ago as a vibrant beach day created by members of Zeta Phi Beta Sorority, Incorporated in the Atlantic Region has blossomed into a multi-day signature experience now celebrated as Blu Vineyard.

 

This expanded weekend brings together members of Phi Beta Sigma Fraternity, Incorporated and Zeta Phi Beta Sorority, Incorporated from across the country and around the world for fellowship, culture, and service. While the annual beach day remains a beloved cornerstone, Blu Vineyard has grown into an opportunity for deeper community engagement and economic impact across the island. Attendees intentionally support local businesses, uplift Black-owned enterprises, and participate in service initiatives that reflect our organizations’ commitment to making a meaningful difference wherever we gather.

 

The Blu Vineyard experience officially kicks off the Sunday prior to the beach day with a dynamic NPHC panel designed to foster connection, celebrate history, and amplify our shared values.

 

The week then culminates on Tuesday with a collaborative Bigger Better Business (a signature initiative of Phi Beta Sigma Fraternity, Inc.,) and Women Who Win (a signature initiative of Zeta Phi Beta Sorority, Inc.,) experience, intentionally centered on economic impact and the empowerment of Black and Brown businesses. Together, these initiatives uplift entrepreneurs across industries, spotlight local and national Black and Brown-owned enterprises, and reinforce our collective commitment to driving economic opportunity, sustainability, and community wealth building.

 

Blu Vineyard is more than an event. It is a continuation of a proud legacy where the bonds of Zeta and Sigma are elevated through purpose, presence, and service, creating a cultural moment that is as impactful as it is unforgettable.